When pandemic travel restrictions lifted, many people booked their flights for long-delayed vacations, often having spent months (or years) doing their own journey research on Instagram. The Italian town of Positano, located off the Amalfi Coast, has become an especially in-demand location with regard to influencers looking to land the perfect “effortless” vacation photos.
But is traveling in order to such a well-known hot spot really worth it?
Rebecca Jennings, a senior correspondent at Vox, wrote about her own experience traveling to Positano in an article titled, “The Instagram capital of the world is a terrible place to be. ”
“Marketplace” host Kimberly Adams spoke with Jennings to find out why. The following is an edited transcript of their conversation.
Kimberly Adams: Describe Positano and why you chose to focus on this for your piece, or perhaps, picking on it for the item.
Rebecca Jennings: So , Positano is this very tiny city on the Amalfi coast associated with Italy. A lot of traveling guides call it “the jewel from the Amalfi coastline. ” So basically what it looks like is, all these little houses that are in, like, pastel colors are stacked against the cliffside, plus there’s a little bay, and it’s very, such as, crystal blue waters every day. There are regarding 12, 000 people there. But it is only built for about 4, 500.
Adams: Wow. So you decided to go. I’m curious what your encounter presently there revealed to you about how people are traveling in general these days.
Jennings: Sure, so this is a really tiny resort town, the Amalfi Coastline has been kind of a vacation property for the uber rich, but with traveled being, you know, so much more accessible than it actually has been in any point in history, really, for a middle-class person, you can go to each one of these places, but that doesn’t mean that you’re going to have, you understand, a luxurious experience. And I think that was something that actually jumped out to me. I still really enjoyed the experience. But the whole time I was like, “Man, this is actually reflective of exactly what Instagram travel is. ”
Adams: What does this mean for that local residents when so much of the local economy hangs upon tourism in this city and many other tourist towns all over the world?
Jennings: Yeah, I think it’s led to a lot of tension. You got lots of nearby politics where it is like, OK, are we catering too much to the tourists versus, you know, the particular locals. And I know that’s happening around the Amalfi coast, exactly where there is one road that you can drive on that will goes to all the cities within the Amalfi Coast, and you will sit right now there regarding, such as, potentially hours, because of how heavy the traffic is, because individuals rented cars plus, you understand, wanting to see every stop. So they actually made a law where just vehicles that ended in a certain license plate number can generate upon every other day from the week. And obviously, there’s some people who find this really good and stimulating for your economic climate. And some people who discover this particular just like completely erasing local culture. Plus that is just likely to be a point associated with pressure. No matter where you are in the world.
Adams: You published that will touring right now feels like walking into a Chanel store, yet never being able to put on the particular clothes. Yet people generally avoid going to a store exactly where they know these people can’t buy anything. And yet, even budget travelers are still likely to these destinations, where those beautiful shots are really only from locations that wealthy people can afford to go. Why is that will?
Jennings: Yes, due to the fact I believe what all those pictures that we see are marketing. You know, they’re gorgeous photos, but that does not mean they are available to all unfortunately. I think travelers who aren’t willing to shell out [for], you know, $5, 000 a night hotel stays, you’ll have a lot more fun going somewhere else that is more catered to you. Like, I have no desire to go to someplace like Monaco since it’s such as, what is We going to do in Monte-carlo? Walk around plus feel really poor. Such as, I possess zero wish to do that. Yeah.
Adams: Having been to Monaco which is exactly what you do.
Jennings: Good to know.
Adams: How has your own encounter within Positano changed the way that will you are likely to vacation moving forward?
Jennings: I believe I am going to spend a lot less time taking the reviews of other people super seriously and I think lingering more in one place rather than trying to see everything I think is an important thing.
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